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A Note From Our Founder:

As a company, we never planned on doing pre-orders. We thank you for having faith in us to continue to deliver, as some of our top colors have sold out so quickly.

Every month, a new batch of inventory lands in our warehouse. The current batch is built, going through quality testing, and getting prepared for freight to our warehouse.

Feel free to read customer reviews on our product page - we have consistently delivered on pre orders as promised - and will keep you updated with tracking information as it ships.

Thanks for your stoke and support,


The Standard Issue 8x25

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Why Nocs?

We spent years searching for the perfect travel binocular: pocketable, rugged, with great optics and an affordable price point. They didn't exist, so we created them.  

Designed for the journey


Refined Optics

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Ripple Grip

See the design

Comfortable and Stylish Woven Straps

See the straps

Plastic Free Packaging

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The size is perfect. I take them hiking and camping and barely notice them. The optics are much better than expected for this size.

Ariel W

Love the innocuous branding and the grip is awesome. I take them sailing often and can attest they are truly waterproof!

Max W

I used my new Nocs at the Saints game yesterday and I think they are fine. The quality is an excellent value for $89.

Gary Z

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