Why Nocs?

We spent years searching for the perfect travel binocular:  ultra portable and rugged, with high quality optics, for a reasonable price. They didn't exist, so we created them.  

Built to Roam

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Optimized Optics


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Comfortable and Stylish Woven Straps

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Plastic Free Packaging

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As Seen In


The size is perfect. I take them hiking and camping and barely notice them. The optics are much better than expected for this size.

Ariel W

Love the innocuous branding and the grip is awesome. I take them sailing often and can attest they are truly waterproof!

Max W

I used my new Nocs at the Saints game yesterday and I think they are fine. The quality is an excellent value for $89.

Gary Z