Why Nocs?
We spent years searching for the perfect travel binocular: pocketable, rugged, with great optics and an affordable price point. They didn't exist, so we created them.
Designed for the journey
Disconnect and see the world on a deeper level. Nocs are the perfect travel companion that takes you further into the present moment, and reconnect with nature.
Refined Optics
With our GoodEye™ Fully Multi Coated Glass, our Swiss engineered Bak4 prisms, you'll get a crisp and bright image no matter the time of day.
Ripple Grip
An iconic design unlike any other binocular, for good reason. Extra grippy in the hands, with impact protection and a look that might earn you some style points.
Comfortable and Stylish Woven Straps
Pair your Nocs with our woven Tapestry Straps and up style your glassing game. From the waves to the concerts, this adds a new degree of comfort and style.
Plastic Free Packaging
Designed to use as little material as possible to get the product to your front door. No plastic or glue is used, printing is soy ink based, and the box is shippable as is.
Nocography
We make it easy to capture that far out wave or that perched falcon. Like a 400mm lens for your phone, shoot photos or super-8 style video in a round frame.
